Oh my. This is appealing in so many ways. Water in a box, otherwise known as Boxed Water Is Better is a brilliant little Michigan start up company that's getting a lot of buzz throughout blogland. Boxed Water containers are made from 90% renewable resources and responsibly shipped flat to the filler at 1/5 of the carbon footprint used to truck empty plastic and glass bottles. Of course the cartons are completely recyclable and the company has a give back policy of donating 20% of their profits back to their resource - water and trees.
Smart. Simple. So cool. The only question is: why is this only available in Michigan?
Check it out here and call your Whole Foods/Trader Joe's to spread the word. We like the box! reFRESH